Strategic Programme 3 : Investment and Competitiveness

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4. Key Results Areas

The key results cover efforts to increase investments in animal agriculture (including aquaculture and fisheries) and to enhance commercialization and competitiveness, especially of smallholder animal agriculture. They include:

  • Strategic communication of evidence of animal resources development benefits for economic growth, poverty alleviation and food security.
  • Gathering information/evidence and developing tools, case studies or templates and providing expert support to RECs and Member States in revising country animal resource investment plans and increasing public and private animal resources investments.
  • Providing support and capacity development for strategic analysis and monitoring, and evaluation of animal resource investment performance and opportunities.
  • Improving pastoral areas development/investments agendas.
  • Facilitating research to support animal resource investments.
  • Enhancing smallholder market orientation and competitiveness.

Outcomes and impacts

By providing data, information and knowledge critical for producers and actors along the animal resources market chains, this programme has significant potential to provide essential access to investment performance data and hence to increase competitiveness of Africa's livestock keepers, allowing them to make objective assessment of different options (species, breeds and systems, e.g. smallholder versus industrial). A major expected outcome is increased private and public investment in animal resources based on hard evidence, e.g. on the contribution to GDP.

5. AU-IBAR's roles and strategies to achieve desired goals

  • Develop communication, public relations and convening approaches of different types (electronic media, policy briefs and ways of convening policy makers). Proactive communication and convening of strategic stakeholder groups has not been effectively done in the past by lead organizations working in animal agriculture.
  • Create regional coordination through links between AU-IBAR, RECs, responsible government departments and research and development institutions with private sector organizations. RECs are becoming stronger and have increased profiles and clout that can be used to facilitate advocacy and coordination.
  • Implement modern knowledge management strategies to combine tools, approaches, evidence and demands that go beyond conventional databases. Include mechanisms/ platforms and forums for sharing market information (building on existing databases) and providing networks for traders and key service providers, creating organisational frameworks to support them, across countries (see Knowledge Management programme).
  • Identify development opportunities and how innovative input services and approaches can contribute to promotion of pastoral investments and empowerment. This has to go beyond single technical solutions to consider broader systems-based context in which pastoralists operate. Explore opportunities for characterization and branding of animal resources originating from pastoral areas, so as to access niche domestic and regional markets, e.g. organic or ethical markets.
  • Provide advocacy and capacity building to enhance smallholder commercialization and competitiveness (see Key results areas above).
  • Conduct a continent-wide analysis of market behaviour and trends for animal resources and products, including data available from already completed studies, and make these available to RECs and Member States.
  • Provide literature with policy guidelines and the knowledge necessary to Member States and RECs for enhancing traderelated business environments.

Some of the specific strategic roles for AU-IBAR in this programme are:

  • Development of an animal resources knowledge portal at the continental level and acting as the key knowledge broker for certain animal resource domains (disease control, standards and regulations, and other data related to trade and marketing of animal products) (see Knowledge Management programme).
  • Convener of intergovernmental processes around disease control and prevention, standards and regulations and champion for animal resource development in Africa, providing platforms for setting animal resources agendas at continental level and mobilizing development partners and investors around those agendas; with compelling data and information availed through an effective knowledge management programme, AU-IBAR could transform these occasions into major advocacy events.
  • Promotion of environments conducive to partnership with Member States and RECS through supporting the development of regulatory frameworks for increased investments in animal resources.