Promotion of Indigenous Animal Resources and Their Products in Africa: Policy Brief 13

Key messages highlighted in this brief include:• Development of new and existing niche markets or marketing strategies can helpovercome the continual state of decline of indigenous AnGR breeds by raising theirvisibility and promoting their continued breeding.• Structured breeding programmes could establish a new place for indigenous breeds inmodern agriculture.• Consumers increasing demand for quality food products indicates that there are openmarkets for indigenous AnGR breeds and their products.This policy brief was made possible through financial support provided by the EuropeanUnion (EU) funded Project “Strengthening the Capacity of African Countries to Conservation and Sustainable Utilisation of African Animal Genetic Resources.”