AU-IBAR employs a strategic approach to knowledge management, coordination, and innovation, driving sustainable development and resilience in Africa's animal resources sector. Anchored to the 2024–2028 institutional strategic objectives, the Knowledge Management, Communications, and Visibility Strategy serves as a transformative tool. It prioritizes evidence-based information to guide policy formulation, interventions, and advocacy efforts, ensuring that all knowledge products and communication outputs are credible, actionable, and aligned with the needs of diverse stakeholders. Through this approach, AU-IBAR strengthens its role in shaping a robust, innovative, and sustainable animal resources sector across Africa.

The strategy is anchored in an Evidence-Based Approach that integrates Data, Information, and Knowledge approaches, ensuring that decisions and strategies are grounded in robust data and empirical evidence. This approach emphasizes the importance of strengthening capacities in analysis to enhance the accuracy and relevance of insights derived from data and information. By promoting innovative solutions and fostering a culture of continuous learning, the strategy aims to drive transformative change within AU-IBAR and its stakeholders. Central to driving the implementation of this strategy is a partnership approach that leverages collaborative relationships with global organizations, regional economic communities, and other key actors to amplify impact and achieve shared objectives. This integrative strategy not only facilitates informed decision-making but also nurtures a dynamic and responsive knowledge management ecosystem that adapts to emerging needs and opportunities of the sector.

Knowledge Management, Communication and Advocacy Objectives

The strategy is aligned with AU-IBAR's Strategic Plan and aims to achieve the following key objectives for each of the AU-IBAR Programme Areas:

  1. Improve Governance and Enabling Environments:
    • Share best practices and policy frameworks to guide Member States.
    • Enhance policy adoption through dissemination of lessons learned.
    • Develop a digital policy hub to compile policy and regulatory frameworks.
    • Promote transparency and accountability via effective communication.
  2. Enhance Access and Resilience in Animal Production Systems:
    • Facilitate the dissemination of innovative practices, technologies, and research findings.
    • Support capacity building with accessible and relevant knowledge resources.
  3. Strengthen Animal Health, Welfare, and Disease Control:
    • Provide timely, accurate information on disease management and interventions.
    • Foster One Health collaboration across animal, public, and environmental health.
    • Promote adoption of animal welfare best practices and climate-resilient strategies.
  4. Improve Market Access for Animals and Products:
    • Share market data and trade opportunities with stakeholders.
    • Support equitable trade through communication on standards and regulations.
    • Establish platforms to match supply with demand and drive trade initiatives.
  5. Strengthen Coordination for Service Delivery:
    • Enhance stakeholder collaboration via integrated knowledge-sharing platforms.
    • Document and share success stories to inform decision-making.
    • Foster debate and policy dialogue through strengthened platforms.